.franchise-guide-page {
  padding: 2rem 0 4rem;
}

.franchise-guide-cover {
  text-align: center;
  max-width: 36rem;
  margin: 0 auto 2.5rem;
  padding: 2rem 1.5rem;
  background: var(--white);
  border-radius: var(--radius);
  box-shadow: var(--shadow-sm);
  border: 1px solid rgba(139, 111, 92, 0.1);
}

.franchise-guide-cover-tag {
  margin: 0 0 0.5rem;
  font-size: 0.875rem;
  font-weight: 600;
  color: var(--franchise-teal, #5a9e9e);
}

.franchise-guide-cover-brand {
  margin: 0 0 0.25rem;
  font-size: 1.75rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  color: var(--franchise-teal, #5a9e9e);
}

.franchise-guide-cover h1 {
  margin: 0 0 1rem;
  font-size: clamp(1.5rem, 3vw, 2rem);
  color: var(--wood-dark);
}

.franchise-guide-contact-row {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.75rem 1.5rem;
  margin: 0;
  padding: 1rem 0 0;
  border-top: 1px solid rgba(139, 111, 92, 0.12);
  font-size: 0.875rem;
  color: var(--wood);
  list-style: none;
}

.franchise-guide-toc {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.5rem;
  margin-bottom: 3rem;
  padding: 0;
  list-style: none;
}

.franchise-guide-toc a {
  padding: 0.45rem 0.9rem;
  font-size: 0.8125rem;
  font-weight: 600;
  color: var(--wood-dark);
  background: var(--white);
  border: 1px solid rgba(139, 111, 92, 0.15);
  border-radius: 999px;
  transition: background var(--transition), color var(--transition);
}

.franchise-guide-toc a:hover {
  background: rgba(90, 158, 158, 0.12);
  color: var(--franchise-teal, #5a9e9e);
}

.franchise-section {
  margin-bottom: 3.5rem;
  scroll-margin-top: calc(var(--header-h, 72px) + 1rem);
}

.franchise-section-head {
  margin-bottom: 1.5rem;
  padding-bottom: 0.75rem;
  border-bottom: 2px solid var(--franchise-teal, #5a9e9e);
}

.franchise-section-head h2 {
  margin: 0;
  font-size: clamp(1.25rem, 2.5vw, 1.5rem);
  color: var(--wood-dark);
}

.franchise-section-head p {
  margin: 0.35rem 0 0;
  font-size: 0.9375rem;
  color: var(--wood);
}

.franchise-cards {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 1.25rem;
}

.franchise-card {
  padding: 1.25rem 1.25rem 1.125rem;
  background: var(--white);
  border-radius: var(--radius-sm);
  box-shadow: var(--shadow-sm);
  border: 1px solid rgba(139, 111, 92, 0.08);
}

.franchise-card h3 {
  margin: 0 0 0.75rem;
  font-size: 1rem;
  color: var(--wood-dark);
}

.franchise-card ul {
  margin: 0;
  padding-left: 1.1rem;
  font-size: 0.875rem;
  line-height: 1.65;
  color: var(--wood);
}

.franchise-highlight-box {
  margin-top: 1.25rem;
  padding: 1rem 1.125rem;
  background: rgba(212, 237, 230, 0.45);
  border-radius: var(--radius-sm);
  border: 1px solid rgba(159, 212, 196, 0.5);
  font-size: 0.875rem;
  line-height: 1.6;
  color: var(--wood-dark);
}

.franchise-highlight-box strong {
  display: block;
  margin-bottom: 0.35rem;
}

.franchise-category-grid {
  display: grid;
  gap: 0.75rem;
}

.franchise-category-item {
  display: grid;
  grid-template-columns: 7rem 1fr;
  gap: 0.75rem 1rem;
  align-items: start;
  padding: 0.875rem 1rem;
  background: rgba(212, 237, 230, 0.35);
  border-radius: var(--radius-sm);
  font-size: 0.875rem;
}

.franchise-category-item dt {
  margin: 0;
  font-weight: 700;
  color: var(--wood-dark);
}

.franchise-category-item dd {
  margin: 0;
  color: var(--wood);
  line-height: 1.55;
}

.franchise-category-stats {
  display: block;
  margin-top: 0.35rem;
  font-weight: 700;
  color: var(--franchise-teal, #5a9e9e);
}

.franchise-timeline {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 0.5rem;
  margin: 0;
  padding: 0;
  list-style: none;
}

.franchise-timeline li {
  text-align: center;
  font-size: 0.75rem;
  line-height: 1.45;
  color: var(--wood-dark);
}

.franchise-timeline-step {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 3rem;
  height: 3rem;
  margin: 0 auto 0.5rem;
  font-size: 0.6875rem;
  font-weight: 800;
  color: var(--wood);
  background: rgba(90, 158, 158, 0.25);
  border: 2px solid var(--franchise-teal, #5a9e9e);
  border-radius: 50%;
}

.franchise-timeline-step.is-open {
  font-size: 0.75rem;
  letter-spacing: 0.05em;
}

.franchise-slide-figure {
  margin: 0 0 1.25rem;
  border-radius: var(--radius-sm);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
}

.franchise-slide-figure img {
  display: block;
  width: 100%;
  height: auto;
}

.franchise-slide-caption {
  margin: 0 0 1rem;
  font-size: 0.9375rem;
  line-height: 1.65;
  color: var(--wood);
}

.franchise-table-wrap {
  overflow-x: auto;
  margin-bottom: 1rem;
}

.franchise-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.875rem;
  background: var(--white);
  border-radius: var(--radius-sm);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
}

.franchise-table th,
.franchise-table td {
  padding: 0.75rem 1rem;
  text-align: left;
  border: 1px solid rgba(139, 111, 92, 0.12);
  vertical-align: top;
}

.franchise-table thead th {
  background: rgba(139, 111, 92, 0.08);
  font-weight: 700;
  color: var(--wood-dark);
  white-space: nowrap;
}

.franchise-table .col-amount {
  background: rgba(139, 111, 92, 0.04);
  font-weight: 700;
  white-space: nowrap;
}

.franchise-table .col-profit {
  font-weight: 700;
  color: var(--wood-dark);
}

.franchise-table .col-roi {
  font-weight: 700;
  color: #3d7a9e;
}

.franchise-pdf-cta {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: 0.75rem;
  margin: 3rem 0 2rem;
  padding: 1.5rem;
  background: var(--white);
  border-radius: var(--radius);
  border: 1px dashed rgba(139, 111, 92, 0.2);
}

.franchise-closing {
  text-align: center;
  max-width: 32rem;
  margin: 0 auto;
  padding: 2rem 1.5rem;
}

.franchise-closing-quote {
  margin: 0 0 0.5rem;
  font-size: 1rem;
  color: var(--wood);
}

.franchise-closing h2 {
  margin: 0 0 1.25rem;
  font-size: 1.5rem;
  color: var(--wood-dark);
}

.franchise-guide-back {
  text-align: center;
  margin: 2rem 0 0;
  font-size: 0.875rem;
}

.franchise-guide-back a {
  font-weight: 600;
  color: var(--pink-deep);
}

@media (max-width: 768px) {
  .franchise-timeline {
    grid-template-columns: repeat(3, 1fr);
    row-gap: 1.25rem;
  }

  .franchise-category-item {
    grid-template-columns: 1fr;
  }
}